Enabling millions of Russians
to live healthier lives!
to live healthier lives!
Invar strategy till 2018: expert growth
We strive to enhance our business value by increasing expertise and effectiveness of business processes. Starting from 2014, Invar is getting closer to the consumer and is focusing on pharmacy retail.
The strategic goal of the company is to become a leader in the market of OTC products in niches where our products are present, by 2018.
In 2014 we already made significant advances on this way.
Position in the market launch 2014
Market volume, mln rub. 1 308
Evolution index launch 2014
Position in the market 2 Market volume, mln rub. 7 212 Evolution index 1,10
Position in the market 2 Market volume, mln rub. 891 Evolution index 0,78
Position in the market 3 Market volume, mln rub. 5 836 Evolution index 2,08 Growing 2 times faster than the market
Position in the market 3 Market volume, mln rub. 6 472 Evolution index 1,14* According to the marketing agency DSM Group, retail audit for 2014
